What is Paraphrasing?
According to the definition of ‘Paraphrasing’ from Oxford languages, paraphrasing means to “…express the meaning of (something written or spoken) using different words, especially to achieve greater clarity.”
In other words, rewording and changing the sentence structure of a statement without altering the original meaning is called paraphrasing.
What is a Paraphrasing Tool?
A paraphrasing tool is an online tool that rephrase and rewords any given text without changing the original context/intention.
These tools are generally very easy to use and they help save time and effort. They are generally used by people who are not well versed in the written language and require help to write a good piece of content.
Paraphrasing tools are employed by writers in most walks of life. You will find students who are not bright using paraphrasers to avoid copying work from online sources.
You will see teachers making quizzes and questionnaires using paraphrasers to make them a little bit more challenging.
Content creators and marketers use these tools to say the same thing about a product or service but in different ways each time.
So, we can safely say that paraphrasers are useful tools with legitimate uses and they save an incredible amount of time and effort.
How Paraphrasing Tools are Important to SEO?
SEO is very dependent on good content. One might think that an expert content writer would not need to employ a paraphraser. However, it must be noted that a lot of amateur writers are doing SEO out of necessity.
Such people need all the help they can get and online tools are a good way to get that help.
With that said, let’s look into some ways that paraphraser are important to SEO.
1. Helps Remove Plagiarism
Plagiarism is bad for SEO. A website that has copied content on it will lose the trust and interest of its visitors.
Search engines also determine if a website has duplicated content or not. In the case of the latter, the search engines will penalize the website by making it rank lower on the SERPs. Serious offenders can be de-listed as well.
This is where paraphrasing tools come in. One can accidentally plagiarize content. People are affected by the things they read and if something stands out to them, they tend to copy it without knowing it.
After detecting any plagiarism that exists in a site’s content writers can use paraphrasing tools and their advanced artificial intelligence-based techniques to effectively edit and remove the duplicated content.
It is very simple to do. Just copy the duplicated part, paste it into a tool and let it do its job.
2. Make Content More Readable
For websites, it is crucial that their content is easily understandable and interesting to their readers.
People have short attention spans. In this age where everything online strives to gather the attention of as many people as possible, readable content that is easy to understand is a must-have.
You must realize that people will not stop and search for a difficult word they didn’t understand. Instead, they will click off the page and go look for a different site that explains what they need more simply.
This increases the bounce rate and that is bad for SEO. The paraphrasing tool can help content become more creative by providing suitable variations of phrases.
Most tools offer different advanced features, some of which are focused on readability. In some tools, there is a mode that makes your sentences flow better.
If something ‘flows’ well then people will be more likely to follow it till the end. Paraphrasing tools can help with that immensely.
3. Helps Utilize More Keywords
Keywords are the search queries that people type in the search bar when looking for something specific. For example, one might search for “mobile phone accessories” when trying to buy a screen protector online.
This is a keyword that any website that sells a screen protector for phones wants to use. Alternatively, one could search “phone accessories online” to achieve a similar result.
As you can see the keywords are a little bit different but they mean essentially the same thing. This is called ‘keyword variation’, where different versions of the same keyword exist and can be used to increase the reach of that keyword.
Using keyword variations can help increase the traffic attracted to a site. Paraphrasing tools can help you come up with keyword variations because the variations are essentially just the original keyword but paraphrased a little bit.
4. Give Your Content a Fresh Look
People get bored if they have to read the same kind of content over and over again. Professional content writers are expensive to hire, so some people have to resort to writing for themselves.
Unfortunately, they fall prey to some habits that they find comfortable, such as using their crutch words a lot and using the same bucket brigade terms over and over.
This can cause their content to look very similar. Search engines can also realize that content on a site is not fresh anymore. This is bad for traffic and ultimately, bad for SEO.
Paraphrasing tools can solve this problem just fine. Once you have written up a draft of the content you want to publish, you just need to put it through a paraphrasing tool.
A good tool will make your article look totally different from how you wrote it, but it will preserve the meaning. This can help you break free from monotony and give your content the fresh look it needs.
These were some ways in which an online paraphrasing tool can help your site’s SEO.
To recap, we looked at what paraphrasing and paraphrasing tools are. We moved on to see how these tools can contribute to good SEO.
These tools can remove plagiarism from your content. They can make your content more readable and help you utilize more keyword variations.
Finally, they can make your content look new and fresh by helping you break away from repetitive habits.